Zion Williamson lawsuit: Analyzing latest developments in case

The multi-court litigation involving New Orleans Pelicans rookie forward Zion Williamson and his former marketing representative, Prime Sports Marketing president Gina Ford, now threatens Williamson with more than $200 million in potential damages. The litigation also continues to raise questions about Williamson’s business arrangements prior to, and during, his time at Duke University from 2018-19.

As detailed in previous SI legal stories, Williamson signed a five-year contract with Prime Sports on April 20, 2019. This was five days after Williamson had declared for the 2019 NBA Draft. The contract called for Ford to serve as Williamson’s marketing representative, meaning the person who would represent Williamson in endorsement negotiations. At no time was Ford Williamson’s player agent (i.e., the person who negotiates his NBA employment contract).

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