BEIJING: Crowds packed a mega motor show in Beijing on Saturday (Sep 26) – the only major international auto event this year – as manufacturers hope to boost the world’s biggest car market despite the coronavirus battering demand.
Delayed for five months because of the pandemic, the 10-day event opened as China has largely brought the virus outbreak under control, although travel restrictions mean most overseas executives appeared virtually to introduce their new motors.
But this did not stop a packed audience in mandatory face masks from cheering as new cars were driven on stage to be shown off.
The fact the glitzy gathering was going ahead marked “a symbol of hope” in the industry, BMW China CEO Jochen Goller told the crowds on Saturday morning.
Tickets were limited this year in a bid to reduce crowds, although crowds surged through the exhibition centre shoulder-to-shoulder.
China’s auto industry is showing signs of recovery after passenger car sales collapsed by around 80 per cent in February, when consumers stayed home and the economy came to a near-standstill to curb the virus outbreak.
Sales have picked up after a painful first quarter, up 8.8 per cent year-on-year last month according to the China Passenger Car Association.
Saturday’s sprawling displays of almost 800 vehicles include 82 world premieres, with automakers jostling to gain market share and revive consumer interest after a long slump predating the pandemic.
In a year where global auto sales are expected to fall by 20 per cent, rating agency S&P expects China may be the only market to catch up with 2019 volumes in the next two years.
Electric vehicles were also a prominent feature of the China show as Beijing pushed the sector and targets a 25 per cent adoption of energy-saving vehicles by 2025.
READ: The electric vehicle revolution will be born in China, a commentary
There were 160 on display on top of concept cars from makers including luxury brand Audi, Japanese giants Honda and Nissan and Chinese electric vehicle start-ups like Nio and XPeng.
China’s electric vehicle firms have seen a surge in interest from investors as they search for the next Tesla – also hosting a stand drawing large crowds – with XPeng and Li Auto both going public in the US this year.
Meanwhile, established players like Volkswagen and BMW made commitments to their own electric future, with all-electric models to be produced in China.
Although China’s auto sales are still expected to fall by up to 9 per cent this year overall, new energy vehicles are likely to pick up in the second half, S&P predicted.
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