Lamar Jackson’s Amazon lawsuit will likely never go to trial

Reigning MVP Lamar Jackson has quickly become one of the NFL’s best players. Last season, the 23-year-old threw for a league-leading 36 touchdowns against only six interceptions and he amassed 4,333 total yards (3,127 yards passing, 1,206 yards rushing). In doing so, the 2016 Heisman Trophy winner thoroughly demolished the perception that he couldn’t cut it as a quarterback in the NFL. 

Jackson’s rapid ascension on the field has been matched by a surge in popularity. During the last month of the 2019 season, Jackson’s stardom generated the NFL’s number one selling jersey. Unlike other NFL stars, Jackson has eschewed endorsements with major footwear and clothing companies. He has instead launched his own brand, Era 8 Apparel, and also used trademark law to protect marks associated with his name.

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